Products and Services

Sales Process Engineering: strategic planning system
The sales & marketing planning system will provide you with transparency, metrics and full integration in your sales and marketing processes and systems. Planning is delivered in half-day workshops, specific to your organisation and its sector, facilitated by planning experts. In the programme we’ll address the key issues that challenge your organisation and its senior sales and marketing personnel.

Buyer Behaviour: survey programmes & analysis
A proven research strategy to understand buyer behaviour and processes. The goal is to identify what your prospective clients really want - and how they want it - from the competing products and services in your chosen category. With this unique data set on buyer behaviour, you can then develop a matching sales & marketing process, to meet customer needs consistently and with minimal waste in your budgets.

eMarketing Automation: “one-to-one” web marketing technology
The eMarketing system enables you to use advanced ‘one-to-one’ marketing technology to build awareness and knowledge progressively through feed-back mechanisms. Automatically vary the content, timing and channel of your marketing communications for each and every one of your prospects, based on their specific responses.

Marcomms Collateral: support material for the sales process
Compelling collateral is essential in your ‘toolset’ for an effective sales & marketing process, to support your sales team and marketing campaigns. From brand planning to design and copywriting, we’ll work with your existing team and agencies to ensure all collateral is highly targeted and meets the brief exactly. We produce White Papers and presentations, web film, CRM forms and more that will enable your to deliver the necessary communication at each critical stage in the process.