Marketing Automation and the Buyers Journey
This paper will introduce you to the principles and concepts of marketing automation,Sales Process Engineering and the ‘Buyers Journey’.

Other White Papers in the series - subscribe to receive these:

Sales Process Engineering: The Guide
The Sales Process Engineering planning system. It graphically presents the sales and marketing process and how it matches the buyers process, the ‘Buyers Journey’.

Understanding Buyer Behaviour
The strategy to identify exactly what your customers want, and what you need to do to influence the decision. So sales and marketing teams can deliver the communication and services required to achieve sales consistently.

Sales Process Metrics
This paper explains how and where you can measure sales & market performance to enable you to then optimise each stage in the process and maximise your return on investment.

Top Five Problems in Sales & Marketing: How to solve them
You can find out the major client objections plaguing businesses today - what they mean for your business, the often hidden customer intent behind them, and how you can respond to them successfully.

Workshops in Sales Process Engineering
Find out about half-day workshops to align and focus your sales & marketing people and systems into a single, measurable sales and marketing process. Book a private workshop for your organisation to develop an agreed plan that meets your goals for growth and cuts waste.

Brochures

Automation: Sales Process Engineering StrategyMix - The Express Brochure
Download the datasheet on the “Express” edition of the eMarketing Automation system. All the core functionality is here such as Email Marketing, Active Profile Surveys, Telesales, Smart Responses, Logical Campaigns, Web Analytics and Landing Pages.

Sales Process Engineering - Short Guide
This data sheet describes Sales Process Engineering - key features of the planning system, the benefits and the main stages in a planning project. The system is designed to develop transparency, metrics and integration of sales and marketing processes and systems.

Buyer Behaviour - Short Guide
How to understand and map the buying process for your market and service category. You can map the decision-making stages and criteria in the buyers' journey - the core issues that influence the decision to buy.

Film

Watch the Sales Process Film Presentation
A one-minute audio-visual illustrating the Sales Process Engineering planning systems