eMarketing Automation

For many organisations, eMarketing is simply a case of broadcasting a professionally designed HTML email to a list of prospects. Success is measured by ‘open rates’ and ‘response rates’. It’s a mass marketing approach, usually with unrelated e-mails that are generally ignored amongst the deluge received by customers every day.

If this is the way that your company conducts eMarketing, then you’re missing out.

eMarketing	Send a progressive series of emails, one-to-one marketing, tailored exactly to where the client is in his/ her buying process
Landing Pages	Manage one-to-one communication on your events, webinars, white paper registrations. Associated confirmation emails in real-time using embedded forms on your website
Profile Surveys	Use Progressive Profiling to uncover prospect needs and business priorities and feed actionable intelligence to your sales team in real-time. Incorporates lead scoring based on your Ideal Customer Profile, and response points scoring based on prospect behaviour
Dynamic Telesales	Manage integrated telemarketing campaigns using auto-dialling, comprehensive agent monitoring including pre-call, in-call and post-call statistics to achieve superior performance in lead follow-up and qualification
Web Analytics	Track unknown and identified visitors on your web site, send email alerts to your Sales Team when identified prospects visit pre-selected, high value, web pages, calculate ROI on your Google Adwords and Social Media Campaigns
Logical Campaigns	Run multi-channel (email, phone, direct mail) automated lead nurturing one-to-one campaigns according to the principles of the Sales Process Engineering

Sales Process Engineering’s StrategyMix eMarketing system enables you to take advantage of advanced ‘one-to-one’ marketing technology. You can build awareness and knowledge progressively through its feed-back mechanisms. Automatically vary the content, timing and channel of your marketing communications for each and every one of your prospects, based on their own responses.

• Closed loop marketing system. Send emails, manage registrations including confirmation emails via embedded forms on your web site
• Provide your Sales Team with evidence-based, highly qualified leads in real-time through Progressive Profiling, Lead Scoring and Response Points
• Integrate Web Analytics with Telesales, so that a visitor to your web site is automatically placed in a follow-up telemarketing campaign
• Manage sophisticated multi-channel lead nurturing campaigns to recycle leads which are not yet "Sales Ready"