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| Desktop Metrics This is an example of typical Sales Process Engineering ‘Desktop Metrics’ displayed on the summary management control panel screen. Each metric will be specified and configured to meet the user requirements for the measurement of the organisation’s sales process performance and outputs. |
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| Objective: maximise return on investment and cut budgetary waste in the sales process:- |
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Plan a systematic, integrated sales and marketing process | ||
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Design the transparency and metrics to manage ROI |
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Align communications and service with the buyers’ process |
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