Sales Process Engineering was developed by Rea-TMA Marketing to provide UK and other EMEA organisations with a systematic, transparent and repeatable sales process, based upon what buyers really want and how they make purchasing decisions.
The objective is to provide measurable improvement in vendor ROI, based on verifiable data on customer behaviour and processes.
Rea-TMA has studied the vendor selection and purchasing function in Top 100 companies, as well in medium-sized organisations in the technology and financial sectors. This has provided a wealth of data to develop ‘real-world' models of how customers make purchases and understand what you need to do to influence them.
Rea-TMA has over 18 years continuous experience in marketing strategy research, planning and implementation of sales process engineering programmes. Members of the CIM's (Chartered Institute of Marketing) former Consultancy Service scheme and DTI's Enterprise Initiative, we have worked with a wide range of UK and EMEA organisations that have wanted to maximise profitable revenue growth, just like you.
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