Sales Process Engineering®
If you want to measure, evaluate and then optimise the sales and marketing process, then Sales Process Engineering ® will interest you. You can maximise return on investment from all sales, marketing and business development activity, to achieve exponential rates of growth. Click for a 55 second audio-visual introduction
The objective is to identify niche market sector opportunities and precise customer buying processes within the markets you target. Then to model a matching, optimised sales process for your business - from market planning and account planning, through to closing the sale and customer retention .
Sales Process Engineering® enables you to align and fully integrate sales and marketing activity within the organisation. It ensures full management transparency and robust metrics for the sales process, to monitor and report performance against targets. This provides for a continuous process of measurement, reporting and further efficiency improvements, to maximise profitability.
Tuned for High Performance…
Like the components of a high-performance car engine, each element of an organisation's sales and marketing operation must be optimally tuned and aligned in order to ensure the best possible performance.
For many companies, key stages in the sales process are often unclear, with inadequate metrics. Therefore budget allocation - and the selection and use of sales resources and marcomms activity – is based on imprecise data. Sales and marketing operations are fragmented, and sometimes in conflict.
Sales Process Engineering® provides organisations with a unique opportunity to engineer the sales process to achieve high performance.
A winning strategy…
The starting point for Sales Process Engineering ® is to assess your sales process and agree your requirements and targets. This includes development and publishing of the project programme, metrics, timetable, budget and Return on Investment statement.
Sales Process Engineering ® comprises:-
• Diagnostic tools to assess and optimise your sales process
• Workshop training for sales and marketing managers to understand, agree and develop the sales process
• SPE programme-builder, to generate the working tools you need: process maps, plans, metrics and support material
• Return on Investment statement on your investment and the savings you will achieve, with our full Guarantee
Who should use Sales Process Engineering ® ?
• Companies where sales and marketing performance is below par – and you want to know why
• If the sales process is not transparent to management, with the metrics you require
• When there are problems at key stages: such as at lead generation , sales close or customer retention '
• Where you want to optimise:-
